"The best way to predict the future is to create it"

(said Peter Drucker; and I agree)

Hi there, I'm Xavier.

I'm an entrepreneurial leader who helps teams deliver genuine innovations through creative strategy, focused action and principled leadership.

Have a look around my website to learn more...


What I'm doing now

I'm the general manager of Certsy, an in-house startup at SEEK. Our unique career passport helps people use pre-verified work credentials to stand out on their merits when applying for jobs.

Here are a few articles I've written...

Some innovative ventures I've helped create and launch include...



Online marketplace that helps independent artists sell their work globally with on-demand production and shipping of unique items. Successful IPO in 2016 as RBL.AX.

As RB's first marketing manager, I helped shape the value proposition, and led the marketing team at launch.

Software Shortlist

Software Shortlist

An independent service to help businesses find the right software. Pivoted from online comparisons into a qualified lead generation model. Sold to NZ publisher iStart in 2012.

As co-founder and managing director, I led strategy, product & marketing; and negotiated the merger with iStart.

Envato Elements

Envato Elements

Subscription with unlimited access to digital assets from a global community of designers. Rapid growth since launch to 100k+ subscribers and >1 million assets.

As 2IC / strategy & marketing manager, I led business model design, content acquisition, and marketing.



Innovative career passport for pre-verified work credentials. Provides a secure and convenient way for job seekers to stand out to employers on SEEK and elsewhere.

As general manager, I shaped the strategy and built a cross-functional team to design, launch, and scale it.

Want to contact me?

Get in touch via LinkedIn or use the form below to send me an email.


(c) 2020 Xavier Russo. All rights reserved.

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