Online marketplace that helps independent artists sell their work globally with on-demand production and shipping of unique items. Successful IPO in 2016 as RBL.AX.
As RB's first marketing manager, I helped shape the value proposition, and led the marketing team at launch.
An independent service to help businesses find the right software. Pivoted from online comparisons into a qualified lead generation model. Sold to NZ publisher iStart in 2012.
As co-founder and managing director, I led strategy, product & marketing; and negotiated the merger with iStart.
Subscription with unlimited access to digital assets from a global community of designers. Rapid growth since launch to 100k+ subscribers and >1 million assets.
As 2IC / strategy & marketing manager, I led business model design, content acquisition, and marketing.
Innovative career passport for pre-verified work credentials. Provides a secure and convenient way for job seekers to stand out to employers on SEEK and elsewhere.
As general manager, I shaped the strategy and built a cross-functional team to design, launch, and scale it.