Xavier Russo

"The best way to predict the future is to create it"

--Peter Drucker

Hi there, I'm Xavier.

I build tech businesses that solve worthwhile problems and create value in novel ways.

This is best achieved through cross-functional teams that share a bold vision, embrace rapid learning, and operate with genuine agility, autonomy & accountability.

Have a look around my website to learn more...

What I'm doing now

I'm currently the general manager of SEEK Pass. Our career passport helps millions of people across APAC use pre-verified work credentials to stand out on their merits when applying for jobs.

Here are a few articles I've written...

Building an Organisation with High Decision Velocity

What does it take to scale up a decisive yet collaborative startup culture? Here's the approach used to scale SEEK Pass from 1 to 100 people.

Stretch your thinking and focus your action

Insights and examples exploring how we innovated in the early days of SEEK Pass (formerly Certsy) using this simple but effective approach to guide our efforts.

Should more guys work a 4 day week?

Having worked 4 days/week for a decade, I wrote this article to encourage more men (and their employers) to consider flexible work options.

See more articles on my Medium blog.

Some innovative ventures I've helped create and launch include...

RedBubble

Online marketplace that helps independent artists sell their work globally with on-demand production and shipping of unique items. Successful IPO in 2016 as RBL.AX.

As RB's first marketing manager, I helped shape the value proposition, and led the marketing team at launch.

Software Shortlist

An independent service to help businesses find the right software. Pivoted from online comparisons into a qualified lead generation model. Sold to NZ publisher iStart in 2012.

As co-founder and managing director, I led strategy, product & marketing; and negotiated the merger with iStart.

Envato Elements

Subscription with unlimited access to digital assets from a global design community. Rapid growth to 100k+ subscribers and >1 million assets. Envato was acquired by Shutterstock.

As 2IC / strategy & marketing manager, I led business model design, content acquisition, and marketing.

SEEK Pass (formerly Certsy)

Innovative career passport helping 3.5+ million job seekers to stand out with verified identity and credentials. This helps hirers on SEEK, Jobstreet, & Jobsdb to select talent efficiently.

As general manager, I led the business from concept to APAC-wide success, and grew the team from 1 to 100+.

Want to contact me?

Get in touch via LinkedIn or send an email to hello@xavierrusso.com